Two Separate Items: Agency Fee and Ad Budget

The most common mistake when comparing digital marketing quotes is to treat two different items as one figure. The service fee paid to the agency and the spend that goes to ad platforms (the ad budget) are calculated separately. The service fee covers planning, setup, management and reporting work; the ad budget is spent directly on the platform.

Starting Price

Urasys prices for digital marketing agency services start at $750 + VAT per month (as of October 2026). The final amount is set by a quote prepared for your needs according to the items below; quotes are free of charge.

Items That Set the Price

  • Number of channels: How many of search ads, social media ads and email will be managed?
  • Analytics setup: Building conversion tracking, tagging and reporting.
  • Content production: Number of visuals, texts and videos, and publishing frequency.
  • SEO work: The scope of technical fixes and the content plan.
  • Reporting frequency: A monthly summary or a weekly meeting?
  • Target market: Local, national or international targeting.

What to Look For When Comparing Quotes

  • Make sure the service fee and the ad budget are written separately.
  • Ask which deliverables (reports, creatives, setup) are included in the package.
  • Agree up front how success is measured: not just clicks but enquiries and conversions.
  • Learn the contract term and exit conditions.

Splitting the Budget Wisely

The same budget can be wasted when it is split across channels out of proportion. For most businesses it is healthier to set up measurement first, then learn on a few channels and scale up.

Example Scenarios

The scenarios below show how scope changes the price; the exact amount is set after a survey and quote.

Local business

Google Search ads, Google Business Profile optimisation and a monthly report for a single-location business in Konya. The ad budget is set separately.

B2B manufacturer

Search ads plus LinkedIn content, conversion tracking for the quote form and quote page improvements; the monthly fee grows with scope.

E-commerce site

Catalogue-based ads, remarketing and sales-focused measurement. The number of products and channels sets the price.

What's Included?

  • Account setup and conversion tracking (GA4, pixel)
  • Campaign planning and management
  • Regular optimisation
  • Reports at the agreed frequency

What Is Charged Separately?

  • The ad budget paid to platforms
  • Out-of-scope content production (video shoots etc.)
  • VAT

Prices are in US dollars and exclude VAT; the Turkish lira equivalent is stated in the quote at the exchange rate on the quote date.

Pre-Quote Checklist

Looking only at the total can mislead. Put quotes from different companies side by side with these questions:

  • Are the service fee and ad budget listed separately?
  • Which channels are managed and how many pieces/campaigns per month?
  • Is conversion tracking (forms, calls, sales) set up?
  • How often are reports delivered and with which metrics?

How We Work

  1. Needs analysis and survey: We review the current situation on site or remotely and clarify the need together.
  2. Design and quote: A quote covering scope, equipment and timeline is prepared.
  3. Installation and testing: The system is installed as planned and tested before going live.
  4. Training: Managers and users learn how to use the system.
  5. Maintenance and support: Regular maintenance and intervention when needed keep the system up to date.

With 8 years of experience and more than 500 projects, we provide same-day on-site or remote service across Türkiye and Northern Cyprus.

Frequently Asked Questions

What should the minimum ad budget be?

It depends on the target market and channel; we suggest a budget for your goals at the quote stage. The ad budget is separate from the service fee.

Is there a contract term?

The term and exit conditions are stated clearly in the quote.

What will I see in the reports?

Metrics that matter to your business: spend, clicks, enquiries and conversions.

In whose name are the ad accounts opened?

Accounts are opened in your business’s name; access and data stay with you.

If you would like a concrete figure for your own business, see our digital marketing page and contact us for a free quote.

Related article: How Should You Split a Digital Marketing Budget?